OBJECTIVE/

Cryptic is a hand-made candle with natural scents and a reusable purpose available online and stores. The brand aims to have a more masculine scent and a peculiar feel that targets men between the ages 18 to 35 years old. The price point is between $15-$18 per candle. The jar is a reusable to drink from water to whiskey. 

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SOLUTION/

Cryptic is a brand focused on natural, reusable, and hand made  details. From the logo all the way to picking up materials, to packaging the product. The logotype was inspired from calligraphy and blackletter because of their high contrast strokes to their delicate curve serif edges. This helped the color palette of the brand to be an analogous green color dark and light green to show boldness and fun. The jar is a whiskey glass with fancy cut edges and the packaging box with a mysterious cross word to show a cryptic message.