OBJECTIVE/

Western Inn Old Town is located in the first European settlement in San Diego, California. This is one of the ten hotels in Old Town; the 32-room boutique hotel offers guests with easy access to a number of local area attractions, points of interest, and historic sites. The hotel’s focus is to create an experience of modern meets history with affordable and fresh rooms.

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SOLUTION/

Cryptic is a brand focused on natural, reusable, and hand made details. From the logo all the way to picking up materials, to packaging the product. The logotype was inspired from calligraphy and blackletter because of their high contrast strokes to their delicate curve serif edges. This helped the color palette of the brand to be an analogous green color dark and light green to show boldness and fun. The jar is a whiskey glass with fancy cut edges and the packaging box with a mysterious cross word to show a cryptic message.